Want to know a secret? Design isn’t about creating an artistic work - it’s about solving problems!
That means you don’t have to be a creative genius to make successful designs! Like any other business problem, it's simply a matter of identifying the goals and applying the right tools.
In "Design Like a Pro," gain a clear understanding of how us professional designers tackle jobs from a problem-solving standpoint. Learn our simple - yet profound - methodology so that you, too, can create successful, professional designs with confidence!
Design Process Guide
Your logo is that all-important visual bridge between your business and your target market. As such, it needs to accurately represent your business, stand out from the competition, and make sense to your target customer. At the same time, your logo design needs to be versatile enough to use on multiple mediums at multiple sizes. Whether appearing on a business card, a website, or a billboard, your logo needs to clear, professional, and uniquely you!
In this book, take a closer look at the mechanics of creating a successful logo. Learn what your logo should convey and the common pitfalls to avoid. In addition, arm yourself with practical design knowledge and tips that will save you time, money, and frustration when it comes to actually designing your logo!
Design Your Logo Guide
When it comes down to it, design is really a science. How you choose to utilize fonts, colors, and layouts will affect the look of your design - and therefore its success.
In "Design 101," I demystify the core design principles for the average Jane or Joe; principles that can be applied to everything from websites to business cards! Gain a basic understanding of color theory, whitespace, balance, and the proper utilization of fonts - just to name a few. All things that will give your designs an edge over the competition!
Websites. They're essential for any business. Yet they're one of the scariest items to tackle - especially if you don't have any web design experience.
Do you do-it-yourself or hire a designer? If you hire a designer, what can you expect during the process? If you go at it alone, what content do you include? How do you make the site look sleek and professional? The list goes on and on!
In this book, I answer those questions and more! Arm yourself with insider design knowledge that every business should know. Follow my simple process to determine whether you should do-it-yourself or hire a designer - and how to wisely execute either option. Lastly, learn how to look for a quality designer and what to expect during the design process!
DIY or Hire a Designer Guide
Hiring a Designer Checklist